Thinking about starting a spray tan business? Tanning Buyers Group is your best source for spray tan supplies. We offer a special account specifically tailored to spray tan artists that provides access to everything you may need coupled with industry best pricing. That is a fantastic move. The spray tan industry is high-margin, relatively low-overhead, and relies heavily on repeat business—making it a dream for someone with a knack for marketing and a steady hand.
Whether you're going mobile or opening a storefront, here is a breakdown of how to get glowing.
1. The Legal & Logistics Phase
Before you pick up a spray gun, you need to protect yourself and your brand.
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Business Structure: Register as an LLC to protect your personal assets.
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Insurance: This is non-negotiable. You need Professional Liability Insurance (in case of skin reactions) and General Liability.
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Certifications: While not always legally required depending on your location, getting certified shows clients you understand skin undertones, DHA percentages, and FDA safety guidelines.
2. Essential Equipment
Don't skimp on the machine; it’s the heart of your business.
3. Creating and pricing your menu of services
The most successful businesses don't just offer "a tan." They offer competitive results.
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Research Th Field: Call all your possible competitors and create a spreadsheet of pricing and services.
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The Signature Glow: Standard 8-hour development time.
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The Express: Rinse in 1–4 hours (huge seller for busy people).
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Bridal Packages: Includes a trial tan and the wedding day tan.
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Mobile Surcharge: If you’re traveling to them, ensure your gas, time, and wear-and-tear are covered.
4. How to achieve success
The market can be crowded, so your customer experience is what will keep people coming back.
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The Prep & Aftercare Guide: Send a text or email the day before with instructions (exfoliate, no lotion, loose clothes). Half of a good tan is the client’s prep!
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Finishing Powder: Use a soft brush and setting powder on sticky areas (elbows, behind knees) after the tan. It’s a luxury touch that clients love.
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Lighting: If you are mobile, invest in a good portable ring light. You cannot spray what you cannot see, and bathroom lighting is notoriously deceptive.
