Indoor tanning lotion is sold by indoor tanning salons to help their customers achieve the best tan possible while using a tanning bed or tanning booth. Indoor tanners that use a quality indoor tanning lotion will tan faster and get better more even results from their tanning sessions.
Salon owners constantly inform their customers about the benefits of tanning lotion use and the most recent innovations in lotion ingredients.
Tanning salon owners know that tanning lotion sales are an important part of salon revenues that can provide 15-20% of additional retail sales revenue on top of their tanning services revenue.
Tanning Lotion Suppliers
Tanning salons purchase their wholesale tanning lotion and other supplies from a tanning supplier or tanning distributor.
Tanning Lotion Manufacturers
There are several manufacturers of indoor tanning lotion. Each tanning lotion manufacturer produces indoor tanning lotions that are specifically formulated to maximize the bodies ability to tan. These manufacturers distribute their tanning lotion through wholesale tanning lotion suppliers.
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Tanning Lotion Sales Techniques
How do tanning salons maximize their retail sales without hard-selling their customers?
As a salon owner you can hold product training sessions or seminars where employees are able to get a better understanding of the products they are selling. Employees need to know about the tanning lotions the salon offers.
Salon employees sell best when they understand and are comfortable with the tanning lotions and other items the salon has. The best sales people can effectively explain to their customers the advantage of purchasing a tanning lotion or other retail item.
Set aside a morning when all employees will attend a training session to review each product. Encourage your employees to add to the training, running contests where employees get a gift for knowing about a given product and adding to the discussion.
All employees should feel comfortable talking about everything your salon sells. If they are uncomfortable talking in an employee meeting they are unlikely to do any better behind your counter. Use this session as a feeling out meeting where you can evaluate your salon employees.
These tips are basic guidelines that most any sales person can benefit from.
- Find out what your customers goals are
- Use language that makes it easier for your customer to understand the advantages
- Personalize the purchase by explaining how you know the tanning lotion is what she needs
- Take the time to answer any questions your customer may have
- Understand that not every sale is made right away people often need to think about a decision
- Provide clear simple solutions and avoid confusing the customer with too much information
- For those that always say no, consider giving them a free packet to hook them on the results
Tanning Lotion Rebate and Incentive Programs
All the major tanning lotion manufacturers offer cash back or rebates on wholesale tanning lotion purchases. Each tanning lotion manufacturers program runs for a different period of time. Salons are expected to complete a tanning lotion rebate claim formand submit it prior to the due date with all the paperwork required.
Tanning lotion rebate and incentive programs can give salon owners additional savings on their tanning lotion buy. Review each program before the prgram starts so that if the program seems inline with your salons goals you can maximize your savings.
Just because a rebate program exists it should not be the sole reason for participation. If you sacrifice sales in favor of a rebate program you are unlikely to see a net gain in profits. Lower wholesale tanning lotion costs are not necessarily going to offset slower retail sales because you may be offering a lesser product just to get a rebate.