Written by David Kenney
Running a salon in a competitive market is extremely tough. Getting your message out to potential customers takes time and MONEY.
We have written a series of articles that cover some of the core principals of salon marketing. Developing a strategy that is effective is essential. Marketing your salon can be extremely expensive and yield little result if not properly thought out and executed.
By doing all of the above in combination you can create a program that will ensure your long-term success. Remember that marketing is an ongoing expense. You can't simply advertise once and expect traction. You will need to budget and develop programs that can be sustained and modified or expanded as market conditions require.