Tanning Buyers Group
Email Marketing
Email Marketing is a low cost, effective way to advertise to salon customers.
As a routine matter your employees should gather Email addresses from salon customers willing to share. This list of Email addresses can be a great way to communicate specials and promotions to your salons customers.
Emails gathered via your salons website can also help market your salon. If you have a website you may have an Email/newsletter sign-up form online. If your salon website does not offer this you should contact your provider and make sure to have it added asap. This type of added marketing costs less than $20 a year and will pay for itself several times over.
Newsletters - eNewsletters (Email Marketing) are Emails sent to your list on a routine basis to communicate specials and promotions you are offering. Here are some basic rules on Emailing your customers.
- Email must be "on point" with a specific message or purpose
- Email must be clearly written or visually engaging
- Email must comply with anti-spam rules and include an unsubscribe option
Customer Service
Here is one of the best policies I have heard in years.
- Every customer is asked for an email address when they join
- Every customer is sent a Thank You for joining note within 24 hours
- Every customer is sent a 45 day follow-up thanking them for their business
- Every customer is sent a discount coupon for their birthday
Seems pretty basic but it works extremely well and it shows you care about your customers.
Important: If your customer list grows beyond 100 people you should consider enlisting an Email service provider to manage your list and better control new sign-ups and deletions. Managing large Email lists can be very time consuming.
