California Tan
HD Millionaire Tanning Lotion by California Tan
Introducing a modern take on the classic HD Starlet. An inimitable sense of style. A penchant for attracting admiring stares. Your body is a canvas, and what you're putting on it is the deepest, darkest, most decadent tan imaginable. You are a true fashionista. No slave to trends, you're devoted to the kind of sartorial splendor that can only accent your fabulous, flawless, high-definition color. Fashion is an expression of your identity, and you've memorized all the finer points of gorgeous. When people whisper, "I love what she's wearing," you just smile and know that you're the queen of ‘haute couleur’.
Product Story
- Moisturizing formula infused with DHA and Antioxidants to gradually build a stunning golden glow while making your skin shine in any light
- CT-Protect™ shields skins youthful appearance with nutrients to prevent damage
- Possess flawless bronze color with High Definition Tanning™ Technology
- Achieve even, peak bronze performance standards with streak-free Melapixel™ perfect color technology
Inspiration/Rationale
- Introduces a flashy new packaging design into the HD Collection
- Offers a new sunless option into the California Tan that also works as a great finishing tan extender
- Follows brand plan to build “self-sustaining” collections containing all 3 steps for increased collection awareness and sales
- Fulfills consumers demand for products that can be kitted together for increased sales
Product Type
- Step 3 Gradual Golden Tan
- Fragrance: Sass & Spice
