California Tan

Bare Science Glow Tanning Lotion by California Tan

Get ready to fall in love…with your skin! This hypoallergenic natural bronzing blend will not only deliver the sexy dark color your desire, but will leave your skin looking radiant and illuminated! Our revolutionary GLOmance™ Technology reflects light to diminish the appearance of fine lines, even out skin tone and overall enhance the clarity of your skin.

Inspiration/Rationale

• Introduces attractive new packaging design to  California Tan® that supports sexy science
• Brand new hypoallergenic collection allows higher end appeal for health and beauty conscience woman
• Introduces an illuminating natural bronzer into a higher price point for increased revenue opportunity
  • Puts the focuses on individual product identification
  • Fulfills consumer demand for products that can be kitted together for increased sales

Product Type

• Illuminating Natural Bronzer
• Hypoallergenic
• Enhance
• Fragrance: Sunset Temptations