Salon News

MANAGEMENT MATTERS!
Customers that have an “average” or worse experience are 15 times more likely to seek alternatives then customers that have a “good” or better experience.

This statistic proves that front-end management is the single most important aspect to operating any retail business.

If you are able to create a pleasant, well-run environment that provides for all the customers needs, you are well on your way to success.

Customer acquisition costs are very high. Each customer that has altered his or her routine to visit your salon needs to enjoy that experience. Otherwise, you have lost a huge opportunity. People are creatures of habit. Each time a customer visits your business they should feel they accomplished their goal and if they did; they will return and tell others about their experience.

And if you think about it… you can probably think of examples of yourself following this pattern.

Salon owners should analyze their salon on a constant basis. Maintaining a “fresh” eye regarding your business is a true talent. If you find yourself thinking everything is perfect… you need to either get a friend or customer to tell you what to do. If customers ask reasonable questions that you say no to… you need to look at how to satisfy that need. Each question or complaint masks many others that were never even asked.